TN Board 12th Commerce Important Questions Chapter 15 Recent Trends in Marketing

Students get through the TN Board 12th Commerce Important Questions Chapter 15 Recent Trends in Marketing which is useful for their exam preparation.

TN State Board 12th Commerce Important Questions Chapter 15 Recent Trends in Marketing

Very short answer questions

Question 1.
What is e-Commerce?
Answer:
If all activities which directly or indirectly facilitate that exchange of goods done through internet and other online environment is known as Electronic Commerce or simply as e-Commerce.

Question 2.
What are the tools used to carry out the business transaction?
Answer:
They use a variety of tools like computers, laptops, tablet,s and smartphone (android) devices to access different websites. Social media networks have opened new avenues of interacting with customers.

Question 3.
What is the aim of social marketing?
Answer:

1. The primary aim of social marketing is “social good” such as anti¬tobacco, anti-drug, anti-pollution, anti-dowry, road safety, protection of girl child against the use of plastic bags.
2. It develops health consciousness.
3. It helps to eradicate social evils that affect society.

Question 4.
What are other names for green marketing?
Answer:

1. Environment marketing
2. Ecological marketing
3. Eco-friendly marketing and
4. Sustainable marketing

Question 5.
How to create awareness about green marketing?
Answer:
The growing awareness about the. implications of global warming, the non-biodegradable, solid waste harmful impact of pollutants, etc.

Question 6.
What are the activities handling in e-Marketing?
Answer:
e-Marketing includes the use of the internet for all the activities of advertising, promotion, publicity, the channel of distribution, marketing research to find out customer’s needs and wants.

Question 7.
How many ways in Rural Market? What are they?
Answer:
Rural marketing is now a two-way marketing process. There are

1. The inflow of products into rural markets to urban areas.
2. The outflow of products – The urban to the rural flow of goods.

Question 8.
What is Niche Marketing?
Answer:

1. It is found by the company by identifying the need of customers who are not served or underserved by the competitors.
2. A niche market involves a specific target audience with a specialized offering.

Short answer questions

Question 1.
Explain “Rural Marketing”.
Answer:

1. Rural marketing is a process of developing pricing promoting and distributing rural specific goods and services leading to a derived exchange with rural customers to satisfy their needs and wants.
2. Rural marketing is now a two-way marketing process. There is an inflow of products into rural markets for production or consumption and there is also an outflow of products to urban areas.
3. The rural to urban flow consists of agricultural products such as rice, wheat, sugar, and cotton.

Question 2.
Write a short note Commodity Exchange.
Answer:

1. A commodity exchange is an organized and regulated market that facilitates the purchase and sale of contracts whose values are tried to the price of commodities. Eg: Crude oil, natural gas, copper, and gold.
2. Typically the buyers of these contracts agree to accept delivery of the commodity and the sellers agree to deliver the commodity.

Question 3.
Discuss Multi level Marketing.
Answer:

1. Multi-level Marketing is the marketing strategy where the direct sales company encourages its existing distributors to recruit new distributors to facilitate the sale of goods and services.
2. Multi-level marketing is a type of direct selling wherein the distributor sells the product via relationship referrals and word-of-mouth marketing.
3. The sale persons or distributor not only sells die products but also encourages others to join the company. The recruits are called the Participants “Downline” or “distributors Downline”.
4. Multi-level marketing is also called network marketing, referral marketing, or Pyramid Selling.

Question 4.
Explain in detail Referral Marketing.
Answer:

1. Referral marketing is the method of promoting products or services to new customers through referrals.
2. Referral marketing is referred to spreading the word about a product or service through existing customers of business enterprises rather than through traditional advertising.
3. Word-of-mouth marketing which occurs when others tell each other about a business is also considered to be a form of referral marketing.

Long answer questions

1. Explain briefly about Guerrilla Marketing.
Answer:

1. The concept of Guerrilla Marketing was invented as an unconventional system of promotions that relies on time, energy, and imagination rather than a big marketing budget.
2. Guerrilla marketing represents an advertisement strategy to promote products or services on streets or other public places with monkey-like shopping malls, park benches, etc.
3. Consumers/customers are taken by surprise to make a big impression about the brand which in turn creates buzz about the brand on shirts it creates a memorable experience in the mind of the target audience which triggers good responses to sales.

2. Explain in detail Viral Marketing.
Answer:

1. Viral Marketing is a marketing technique that impels the users to pass on a marketing message to other users, creating potentially exponential growth in the message’s visibility and effect.
2. Viral marketing is able to generate interest and the potential sale of a brand or product through messages that spread quickly like a virus from person to person.
3. The most widespread example in recent times is the creation of moving surprising or spectacular videos on YouTube, which are then shared on Facebook, Twitter, and other channels.
4. Messenger messages and the environment are vital elements indispensable in spreading messages widely across various distances Hotmail companies owned by Microsoft promote the services.

Multiple-choice questions

1. ………. are global and exhibit international characteristics.
(a) Producers
(b) Customers
(c) Retailers
(d) None
Answer:
(b) Customers

2. Find out the tools to carry out business transactions.
(a) Laptops
(b) Computer
(c) Internet
(d) All the above
Answer:
(d) All the above

3. Exchange of goods done through internet is known as:
(a) e-Commerce
(b) e-Business
(c) e-Marketing
(d) none
Answer:
(a) e-Commerce

4 Marketing needs more manpower.
(a) e-Marketing
(b) Traditional
(c) e-Tailing
(d) All the above
Answer:
(b) Traditional

5. It is very economical and faster way to promote the products:
(a) e-Tailing
(b) e-Marketing
(c) e-Commerce
(d) Traditional Marketing
Answer:
(b) e-Marketing

6. In which type of Marketing helps to eradicate social evils that affects the society?
(a) Service Marketing
(b) Viral Marketing
(c) Rural Marketing
(d) Social Marketing
Answer:
(d) Social Marketing

7. e-Tailing is also called:
(a) Online retailing
(b) Database
(c) Website
(d) Media
Answer:
(a) Online retailing

8. Green Marketing is also known as:
(a) Eco-friendly
(b) Ecological
(c) Environmental
(d) All the above
Answer:
(d) All the above

9. In which market to achieve the specific behavioral goal which ensures social good?
(a) Rural Marketing
(b) Social Marketing
(c) Service Marketing
(d) Viral Marketing
Answer:
(b) Social Marketing

10. Technique that impels the users to pass on a marketing message to other users that spread quickly like a virus.
(a) Niche Marketing
(b) Viral Marketing
(c) Both (a) and (b)
(d) None
Answer:
(b) Viral Marketing

11. Multilevel marketing is also called:
(a) Network Marketing
(b) Referral Marketing
(c) Both (a) and (b)
(d) Content Marketing
Answer:
(c) Both (a) and (b)

12. The art of communicating with customers and prospects without selling is
known as:
(a) Referral Marketing
(b) Commodity Exchange
(c) Content Marketing
(d) All the above
Answer:
(c) Content Marketing

13. The business transaction carried out through internet and other online tool is called:
(a) e-Business
(b) e-Tailing
(c) e-Marketing
(d) none
Answer:
(a) e-Business

14. The processing of selling service goods is called:
(a) Service Marketing
(b) Social Marketing
(c) Rural Marketing
(d) Commodity Exchange
Answer:
(a) Service Marketing

15. Find out the service goods:
(a) Banking
(b) Tele Communication
(c) Insurance
(d) All the above
Answer:
(d) All the above